Your Mobile Phones Can Do 5 Times More Than What The Internet Can, Cut The Cord… Forget Google…Marketing Strategy is Going Mobile
When it comes to making money and concocting the best marketing strategy, we have always thought of ‘collaborating’ it with Google Search Engine itself.
I know, inevitably , Google in itself is one of the most powerful search marketing strategy ever…
However, looking at these times, competitors are strictly very high to ensure that you stand at a reputable place in Google. Besides, Google posed too much rules and restriction of which one have to oblige in order to enjoy its benefits.
Lately,as an affiliate marketer myself, I noticed that this is slowly but surely setting back my efforts to make money online. Instead of following the crowd and work towards on ‘pleasing’ Google, I wanted to move and progress on other field of marketing aspect.
That’s where it took me 2 weeks to find out about mobile marketing.
It started out one day when I was brainstorming for marketing ideas and I received an Advertisement SMS in my mobile hand set. There I was thinking, how many would actually respond to such ‘strategy’, I am quite sure that 2 out of 5 would.
Mobile hand set has really become necessity and surely everyone has one for themselves… Why not utilize this powerful medium? You talk about getting a list of e-mail subscribers but if you were to compare, sure back in those days ( 7 years ago ++ ) , email would be effective because not everyone has a mobile handset of their own….but at present, times have change and mobile has surely become the most powerful marketing medium ( untapped yet ) at the moment.
1. There are already 5 billion people walking around with mobile phones –that means mobile is already nearly five times bigger than the Internet
2. Apple just sold over 2 million more iPhones… and Google’s bragging that their customers are activating 160,000 Droid smartphones a day!
3. More than HALF of all new Internet connections are from mobile “smartphones”
4. These 5 billion cell phone owners… 51 million+ smartphone surfers… are carrying these pocket-size computers around with them around the clock!
(get this: 91% of Americans keep their cell phone within three feet of them 24/7… and about a third of people with a cell phone would rather be without their wallet than their phone!)
And so begin my search and progress to finding how I can really tap the pocket sized money machine that’s already five times bigger than the internet.
“Cut Those Cord…You Can Leave Google Behind and Join The Revolutionized Marketing Strategy Starting Today.. That Pocket Sized Machine You Called Mobile Hand Phones Can Become Five Times Bigger Than The Internet”
New mobile technologies have gone mainstream, making the elusive goal of an always on-connection with customers firmly reach of even the smallest business.
Consider this :-
1. There are four times the number of cellphones in the world versus PCs (4Bn vs. 1Bn) and 20% of all U.S. households are now “mobile-only”
2. There are already 5 billion people walking around with mobile phones –that means mobile is already nearly five times bigger than the Internet.
3. Over 130 Billion texts are sent each month, up from practically nothing in 2000
4. According to multiple analysts, Mobile Marketing and Advertising will explode from just a couple hundred million dollars in revenues in 2008 to $3 – 5 Billion by 2012.
Text Message Marketing Strategy Will Be A Major Hit By 2012
According to the Mobile Marketing Association, text message marketing is already the most widely-used form of mobile marketing, but you would be hard pressed to find it in use on Mainstreet U.S.A. That’s going to change in 2010, but first an explanation.
Think of text message marketing as you do email marketing, except instead of collecting an email address you collect a mobile phone number. Like email marketing, you create campaigns at a website and only send them to customers who have opted-in to receive your message. But unlike email, you don’t need fancy graphics, just up to 160 characters of plain ‘ol text. So even the most non-technical and non-marketing savvy small business owner can pick it up in just a couple of minutes. Your customers will instantly read your message 97% of the time.
Text message marketing for business use has been around for several years now, especially at youth-friendly establishments like fast food joints, hip clothing stores, and the nightclub scene. Already, a Comscore study shows that 25% of mobile phone users participate in at least one (and up to 10) SMS marketing program monthly.
Raising consumers’ expectations of what they can do with their phones
Retailers will move beyond mobile marketing to enhance the overall shopping experience.In 2008 and 2009 fast food joints like Wendy’s, Burger King, Subway, Taco Bell, Pizza Hut, and Chipotle launched texting programs, mobile sites, and iPhone apps that enable a consumer to order food for pick-up.
Big box retailers Wal-Mart, Best Buy, Sears, J.C. Penney and Target began sending holiday text alerts and built mobile sites and iPhone apps every bit as powerful as their online cousins. These applications have allowed consumers to order products, read reviews, send gift hints to friends, text early wake-up calls, and conduct a slew of other services typically only available online.
Big and successful Internet companies will increasingly bake mobile into their offerings
Whether you like it or not, your company is going to be on the mobile phone in 2010 – it just may not be under your control. In 2009 many big players began rolling out mobile versions of their successful local, online directories. Expect that trend to accelerate in 2010.
These mobile offerings typically use GPS to find nearby stores and restaurants, help consumers make real-time reservations, post mobile coupons, share feedback with friends, and submit reviews. What they won’t do is give your business maximum control over your brand and marketing since it’s someone else’s site. However you cut it though, these mega-sites are here to stay and are becoming a must-have for on-the-go savvy consumers.
2010 promises to be a breakout year for how small businesses use mobile marketing technologies. With the proliferation of low-cost, powerful smartphones, ubiquitous and fast high-speed connections, the exploding use of the mobile web, and the ubiquitous nature of texting, you now have many choices to be in the pocket of your customers. Perhaps the biggest question is where to start?
FAQ on Mobile Marketing
Mobile Marketing Answered – I will try to answer some of the most common question that one would wonder..Hopefully this would be comprehensive enough.Do not hesitate to further any of your additional questions you have in mind here. I will try to answer them.
There are many ways to go about marketing on your mobile. Typically we have mobile platform such as SMS and App. How do we go about working on what fits best ; generally for small to medium sized business ?
It’s important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market.
SMS doesn’t limit the type of phone consumers have; this is important to remember.
Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it’s where we will see the growth. Invest in something that is more open — don’t limit who can see or receive your information.
When we speak of mobile marketing, should it cost much more than the typical email marketing? How much should one company pay to run a successful mobile marketing campaign?
There are mobile marketing tools that can fit every budget. You can do mobile marketing on a shoestring budget. Companies should look for off-the-shelf standard tools. They can be cost effective.
A client can expect to pay as little as $200 to several thousand for a consultant to show them how to get involved with using mobile marketing tools. Recurring costs vary. You can pay anywhere from .05 to .20 per SMS message sent. The amount you pay really depends on the volume of messages that you plan to send.
There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. Now, companies can buy their own shortcode, but that will cost them between $1000 to $1500 per month. Due to the cost, I suggest that they look for a shared shortcode. Small businesses will find this is the most cost effective, and it won’t diminish the results.
What are shortcodes?
Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones. There are two types of short codes: dialing and messaging.
Essentially abbreviated phone numbers, shortcodes contain a set of digits, usually less than 10 digits used as the destination address for text messaging. Short codes in the US are 5 or 6 digits, but may be 4 or more digits in other countries. …
What are some common mistakes one would make when it comes to mobile marketing?
The biggest mistake that I see is when a company thinks that mobile marketing is going to be the one thing that will cure all of their problems. Mobile marketing has to be incorporated and integrated into your marketing mix in order for it to be successful. It’s about engagement and reach, and without that integration, you lose the power the mobile marketing holds.
Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don’t use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won’t find elsewhere. Offerings must be unique to be valuable.
What about regulations? Do we have to abide to certain mobile marketing ruling?
It’s important that companies become aware of regulations put out by the MMA (Mobile Marketing Association). The MMA is the guardian angel or watchdog, if you will, of mobile marketing. They have close ties with carriers and, because of that, they have developed guidelines for best practices. If there is mobile marketing abuse, it will be stopped.
The truth is that is inexpensive to start a mobile marketing campaign. But it still require one to attain certain knowledge so as to be able to reap its fullest benefits and potential and making the most out of the money they invest on. If a business is interested. Where should they start ?
They are many ways to go about learning the best methods of starting a mobile marketing.
You could contact a mobile marketing agency that they can work with or use a self-service online tool such as Ruxter to get started. Online tools are an excellent start for small businesses, and you can find agencies that are willing to work with small- to medium-sized businesses, and they will help in creating a strategy and a plan so that a company reaps the most benefit when it comes to mobile marketing.
If you are running an individual-personal business and would like to venture for yourself into the profits of working with mobile marketing, I highly suggest that you take a look at what Mobile Monopoly has to offer.
Read on a full page comprehensive Mobile Monopoly review I have dedicatedly written for your consideration.
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Mobile Monopoly Complete Product Review Site
